Use Cases
Every optical business needs a different digital structure
B2C Shopify
B2B Shopify
Growth Gap
Why generic ecommerce does not work for optics
Frame categories need optical logic
Contact lenses need structured options
Prescription-led products need enquiry flow
Wholesale needs trade logic
Stock and product photos need discipline
WhatsApp enquiry is often more practical than direct checkout
Method
How opticianguru builds it
opticianguru builds optical-focused website and Shopify structures with practical category logic, store communication, WhatsApp-led enquiries, catalogue clarity and support suitable for optical retail and trade businesses.
1
Store identity
2
Catalogue structure
3
WhatsApp enquiry
4
Shopify setup
5
Launch support
Plans
Main structures
Website Development
Best for stores that need a credible digital presence and enquiry flow.
- Basic Website
- Standard Website
- Premium Website
B2C Shopify
Best for optical stores that want consumer-facing catalogue or ecommerce structure.
- For optical stores that want consumer-facing ecommerce or catalogue structure
B2B Shopify
Best for frame vendors, wholesalers and optical trade businesses.
- For frame vendors, wholesalers, distributors and optical trade businesses
Responsibility
Responsibility split
Owned by opticianguru
opticianguru manages
- Website/store structure
- Setup
- Design direction
- Shopify configuration
- Technical support
- Basic launch support
Owned by the store
Client manages
- Product photos
- Product descriptions
- Pricing
- Stock
- Orders
- Customer communication
- Dispatch
- Returns
- Daily operations
Note
Additional cost note
Setup note
- Paid themes, apps, advanced custom work and third-party costs are additional where applicable.
Next step
Build the next support layer around your optical store.
Choose the service your store needs now, or connect directly with opticianguru for practical optical-trade support.