Our Story

opticianguru was founded by Rau Deshpande with one clear purpose: to help independent opticians access the structure, systems, marketing, technology and training support usually available to larger retail businesses.

Independent opticians already have technical skill, customer trust and strong local relationships. What they often lack is a dedicated backend team to support communication, visibility, content, commerce, training and business systems. opticianguru was created to become that support layer.

In many independent optical stores, the owner manages dispensing, sales, customer service, staff, marketing and daily operations at the same time. Important growth work is delayed not because the store lacks ambition, but because the owner cannot become every department.

Large businesses grow with specialised departments and repeatable systems. opticianguru brings practical backend support to independent optical stores while the store keeps its own name, identity, customer relationships and decision-making.

ASIRA Optician App, Optical Market and other optical-trade initiatives are part of Rau Deshpande’s wider vision to strengthen independent optical businesses. opticianguru remains focused on practical marketing, technology, training and growth systems for the store owner.

The goal is not to turn independent opticians into generic chains. It is to help them operate with greater structure, consistency and confidence while protecting what makes each store independent.